U.S. potato exports to Mexico have surged by 55%, marking a significant milestone in bilateral trade and addressing the rising demand for potatoes in the Mexican market. This growth comes after the resolution of long-standing trade barriers and improved market access for U.S. potato producers. Mexico, being one of the largest consumers of potatoes in the world, has shown increasing demand for both fresh and processed potatoes, driven by evolving dietary patterns, urbanization, and the expansion of the food processing and fast-food industries.
The surge in exports is largely attributed to the removal of restrictions on U.S. fresh potatoes. Historically, Mexico had limited access for U.S. fresh potatoes to areas within 26 kilometers of the border, citing phytosanitary concerns. However, following negotiations and a favorable ruling by the World Trade Organization (WTO), Mexico lifted restrictions in 2022, allowing U.S. potato producers to access the entire Mexican market. This opened up tremendous opportunities for U.S. potato growers, particularly in states like Idaho, Washington, and Oregon, where production is concentrated.
The increased availability of high-quality U.S. potatoes has benefited Mexican consumers and industries alike. The frozen and processed potato segment, including French fries and hash browns, has seen particularly strong growth, fueled by the rapid expansion of quick-service restaurants (QSRs), fast-food chains, and snack manufacturers in Mexico. Additionally, fresh U.S. potatoes have gained popularity in retail markets, contributing to rising consumption trends.
U.S. potato exporters have capitalized on Mexico’s growing demand by leveraging their advanced production capabilities, superior quality, and efficient supply chains. Trade associations like Potatoes USA and the National Potato Council (NPC) have played a pivotal role in facilitating market access, strengthening trade relationships, and promoting U.S. potatoes in Mexico through targeted marketing campaigns and industry collaborations.
This 55% increase in exports is also a win for the U.S. agricultural economy, providing a significant boost to potato farmers and processors while enhancing trade relations between the two nations. Mexico remains a key export market for U.S. agriculture, and this development highlights the mutual benefits of open trade policies and cooperation in addressing market barriers.Looking forward, both countries are expected to further strengthen their agricultural ties, with U.S. producers continuing to meet Mexico’s rising demand for potatoes through sustainable production methods and consistent supply. This growth not only supports economic stability for U.S. potato growers but also ensures a reliable source of high-quality potatoes for Mexican consumers and industries.
